Are parabens bad news?

The first ingredient green beauty companies ban from their ingredient list is usually parabens. Take a look and you’ll notice “paraben free” on all kinds of packaging, even our own! But why is there so much concern about parabens? Have they been proven to cause cancer? Here’s what you need to know:

What are parabens?

Parabens are among the most commonly used preservatives in cosmetic products. Methylparaben, propylparaben, and butylparaben are what you'll see most often – over 85% of cosmetics have them. Typically, more than one is used in a product.

Are they dangerous?

The short answer is, the jury’s still out. A study published in 2004 (Darbre, in the Journal of Applied Toxicology) detected parabens in breast tumors. Parabens have weak estrogen-like properties and it’s been shown that estrogen can have an influence on breast cancer. However, the study did not show that parabens cause cancer, or that they are harmful in any way, and the study did not look for paraben levels in normal tissue.

If they aren't 100% sure, why are companies still using parabens?

They’re inexpensive and effective.

The lack of a simple, definitive answer is a little frustrating, right? When it comes to questions about our health (especially where the dreaded C-word is concerned) we want to know for sure. There are all kinds of research, opinions and conclusions out there. Some say parabens are completely safe. Others have come to some pretty frightening conclusions! But most dermatologists recommend keeping an eye on your exposure to parabens, and choosing paraben-free when you're choosing products that will come in contact with your skin (your largest organ!).

The good news is there are so many green beauty companies that offer paraben free options, so you can easily make the choice that's right for you. And BOX Naturals products will always be 100% free of all parabens. 

Essentially Perfect: DIY Essential Oils

Magic in a bottle.

Seems like everyone is swearing by essential oils these days. But what exactly are essential oils and how can we use them in our daily lives?

Well, since you (slash we) asked, essential oils are extracts from the seeds, bark, stems, roots, flowers, and other parts of plants. These oils have the "essential" aromatic and chemical properties of the plant, hence their name.   Essential oils are natural, powerful, potent, and effective.

If you're ready to try some of this magic out for yourself, here are some great starters to ease you into the world of essential oils:

Peppermint Oil: Strong, clean, fresh, minty aroma. DIY: A few drops of peppermint oil massaged around the temples, the base of the skull and along the hairline will help chase away a headache.

Tea Tree Oil: Fresh, woody, earthy, herbaceous aroma.  DIY: We use tea tree oil directly on skin as a zit zapper.  The oil penetrates the built up oils in your pores and also acts as a disinfectant. 

Lavender Oil: Floral, fresh, sweet, stimulating aroma. Calms stress, treats skin, and promotes sleep.  DIY:  Rub 2-3 drops of lavender oil in your cupped palms, then inhale.  Rub on the feet, temples, wrists (or anywhere) for an immediate calming effect on the body.  Experience bliss.

Rose Oil: A highly romantic oil with a beautiful scent, rose oil is used in many beauty products for its rejuvenating properties.  Great for dry skin.  DIY:  mix 1 tbsp. rose essential oil with 1 tbsp. vitamin E oil and 1/4 cup of purified water.  Put it in a spray bottle and shake.  Use before your day or night moisturizer and spritz throughout the day for a quick refresh.

So many uses, so little time.  With all of these remedies out there, there's no room for the fake stuff!

How to have a Healthy Hoo-Ha

Ok - racy post today to scandalize your Friday :).  Ready?  We're gonna talk about yer ladyparts.

We all know that it's a complicated system down there, moreso than NASA's Command Center, figuring out how to open blister packs without taking off a finger, and folding fitted sheets.  But did you also know that there are foods you could be eating to keep it in tip top shape? Here's what you need to know:

Yogurt:  Just like yogurt is good for your gut, it's also good for ladytown.  Good bacteria found in yogurt (and kombucha, and kimchi, and other fermented foods) can help prevent infections.

Cranberry Juice:  Unfortunately, we're talking about cranberry juice in its pure form; the kind that makes your face look like you just swallowed dill pickle flavored sour patch kids. Sadly, that cranberry and vodka doesn't count.   This classic UTI remedy, cranberry juice helps acidify your pee to help keep things in balance (i guess in this case, acidifying something is GOOD?).   Reason why cranberry cocktail won't do the trick is because of it's high sugar content.  We all know sugar isn't good for you, but to add to the list, sugar actually FEEDS the organisms that can cause infections and other highly uncomfortable situations. 

This Juice: Juicing company Jugofresh introduced a drink called Happy V into its line up.  For once, we're too bashful to go into all the details, but bottom line is that fruits can help freshen everything up.  

Garlic: Probably the OPPOSITE tasting of Happy V, garlic can actually achieve the same results while also preventing infections. 

So there you have it.  More info about your vagina (there, we said it!) than you ever wanted to know.  Or maybe, you always wanted to know, but never wanted to ask!!

Get Fit - Sweating is Good For You

Leave it to shopping to inspire a lifestyle change.  I just discovered these running pants by Lorna Jane, an Aussie brand new to the States, and lo and behold, they made me feel like I could try out for American Ninja Warrior and win.  They hold everything in, gave my legs definition, and are incredibly comfortable.  They made me want to...run.  Run?  The last time I ran was when I tripped in my flatforms and had to break into a slow jog to cover it up.  

It was time to get back into running.  But how?  Here are some tips:

1) Start Slow: If the most running you've ever done is chasing Mr. Frosty wtih a dollar bill in your hand, now's not the time to sign up for your first 10k.    We like this schedule from Fit Sugar - interval training breaks up the monotony of running for 30 minutes straight and burns more calories. 

2) Accessorize:  Ok, so maybe not essential to running, but doesn't hurt to look cute.  The FlipBelt is a streamlined and good looking way to keep your key, cards, phone, etc in one place.

3) Music:  Some people like to run without music.  I am not some people.  Running without music is like going one day without checking Instagram.  Really hard to do.   Sign up for Run Hundred, a free service that sends you monthly top ten songs submitted and voted by 40,000 people.

4) Running Apps:  Yup, there's an app for that.  We used Couch to 5K to turn us from potatoes to broccoli.  Er...you get the picture.

5) Let the Benefits Motivate: According to this article, every system in our bodies benefits from running, including your brain. Not only does it release endorphins, when your body falls into a rhythm, all the excess noise in life fall away.  

Are you up for the challenge?  

Get Ready To Faint from Too. Much. Cuteness.

It's Friday!  Need more reasons to be happy?  Check out these impossibly cute as can be images and get ready to melt into a puddle of goo.  

If these aren't the cutest things you've ever seen, you're officially made of stone.

TGIF!!

I...I...I just can't.  Are these animals for REAL? 

(all images from Pinterest)

Journelle + BOX Naturals: Luxury you definitely deserve

This month, BOX Naturals will be available at Journelle's Flagship store in NYC's Union Square and at Journelle.com.  Below are our favorite picks - we wanted to buy everything, but limited ourselves (and our credit cards) to these six (TRUST US, it was a huge exercise in self control)!

Zinke Jilly Shorts $77.00.  The softest of all cotton, these loungy shorts are a girls best friend on a hot summer morning at the beach.

Eberjey Petite Batik Teddy, $86.00:  Navy and Ivory print makes this romper demure and just a tiny bit naughty.  

Eberjey Orianna Bralet, $48.00.  Light, sheer, and very very feminine.  

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Julianne Samantha Cami, $78.00.  Literally the most modern yet classic camisole we have encountered.  Should be a basic in every woman's closet.  Versatile and incredibly special.  

Tocca Giulietta Bar soap, $12.00: Even if this soap didn't smell of pink tulip and green apple, we would buy it anyway for the gorgeous hand printed paper it's wrapped up in.  

Tocca Florence Cadelina, $20.00:  Perfectly sized to set the mood, these iconic Tocca candles should be on every bedside and next to every bath...

So there you have it.  Oh, and self control is under-rated.  Go to Journelle now and indulge!

Girls Night Out!

It’s Friday! How about a girl’s night out? Try a secret bar, or one of these other unique experiences:

San Diego, CA: For those of us looking for a fairy tale night, try this Alice in Wonderland themed secret bar in San Diego’s Historic Gaslamp Quarter.

Vin de Syrah Spirit and Wine Parlor, San Diego

Los Angeles, CA:  This gorgeous lounge is where you want to go for craft cocktails and beautiful people viewing.  

Warwick in Los Angeles. 

New York City, NY: Located in Noho, ACME is a restaurant/cocktail bar, perfect for dinner, drinks, or small plates.  Try the Smoked Fish Tacos - sounds weird, but weird can be delicious!

ACME, NYC

Chicago, IL: One of the Loop's best summertime rooftops, look out onto the city at the Roof on theWit, in Chicago.

The Roof on theWit, Chicago. 

 Opaque, San Francisco: Ok, you’re probably wondering where why this is a blank picture. Well, this is actually what you’ll see if you choose to go to this dining-in-the-dark experience in San Francisco. Blind eating is said enhance the flavors of the food and once we got our over the worst case of giggles ever, we have to say that it's true! 

Opaque, San Francisco

Here’s your mission, if you choose to accept it: do something a little crazy this weekend. After all, that’s what weekends are for, right? 

Happy Friday!

Head of the Class: The 4 Best Bags for Back to School

Face it, kids.  School's just around the corner.   Your pencils are sharpened, your classes are picked out.  And we KNOW you choose your first day of school outfit weeks ago.  But have you picked out this season's hottest accessory - the backpack?

Here are some bags that will make you want to go to school:

Stella McCartney Falabella Shaggy Deer Backpack 
Ok, so we have to admit.  This bag is not cheap.  But it's still a far cry from The Row's $39,000 crocodile backpack, and with it's edgy style and vegan - friendly construction, it's hard to say no.  

Stella McCartney, $1295, Barneys New York

On the other side of the price spectrum are the Heritage Backpacks by Herschel Supply Company.  Shown here in Cobalt Blue, at $54.99 - why not buy two?

Hershel Supply Company - http://shop.herschelsupply.com/

Our next bag, from online retailer Belle & Sue (based in Israel), is handmade from African Fabrics, roomy enough for your laptop and lots of pockets to keep your school supplies. 

http://www.belleandsue.co.il/.  To order: contact@belleandsue.co.il.  Approximately $160 USD.  

Last, but not least, is Rag and Bone's Herringbone Backpack.  At $395, it ain't free, but with its sturdy cotton and leather construction, this bag should last you K-12, and then all the way through your master's. AND if you've been coveting the Chanel Grafitti Printed Canvas Backpack, this is a good base from which to start your DIY project to get the same(-ish) look. 

Rag and Bone, $395, Barneys New York

Oh, and don't forget to bring your teacher an apple!

Skymall: The 6 Weirdest Things Ever

If you've flown anytime in the past... ever, you know about Skymall – the mall of the skies. We stumbled across an old blog Irene (founder of BOX, what WHAT!) wrote years ago, a blog that was probably written on a Commodore 64.  (If you don’t know what Commodore 64 is, God Bless You. You are in your early 20’s or younger, have no wrinkles and can still pull all-nighters and then function the next day. Must be nice!)

Where were we? Oh, that's right. SKYMALL. You know, that ubiquitous airline magazine filled with non-solutions to problems that never even existed?  What everyone seems to be writing about these days?

We had to share. 

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sky mall is an undiscovered gem 

i take a lot of flights. whether it's to my home home in san diego or any one of my client locations, i always do two things as soon as i settle into my seat: (1) i check to see if the arm rest is in its horizontal position and if it's not, i make sure it is. this sends a firm signal to the person sitting next to me that i am in no mood for small talk, and (2) i study the SkyMall magazine.

SkyMall is an underdiscovered gem. i have found many relevant gifts for loved ones from 35,000 feet in the air. 

here's a list of six things - categorized into "cool" and "why?"

COOL!

if there's EVER a reason to do the Beyonce Bounce in the shower, here it is. a wall mountable back scratcher. 

i am SO MAD at myself for not thinking of this portable pillow myself. it's so much better than the neck pillow. the only drawback is the slight embarrassment of blowing it up and then feeling awkward about deflating your breath into recycled airplane air after you land.

also useful if you're are really short. 

WHY?

there's really nothing i can say about these tailgate chairs. it left me speechless which is really hard to do.

i can see this conversation piece kicking up a lot of trouble at cocktail parties. one drink too many and a compromising photo of you and the sumo wrestler will be tagged in facebook faster than you can say "yokozuna".

this is a FAKE security camera. i've seen similar burglar retardant devices and think they are all dumb. included in this list is the fake dog barking tape and the blowup man. 

So many years later and we still dream of having a pickup truck set up with individual hammocks and a hanger for our hanging-out-in-parking-lots needs. Dear Skymall, don't ever change. 

Oh Baby: Little Gifts for Tiny Humans

i may look confused, but i have ninja skills at getting everything i want...

It's a well known fact that ANYTHING mini is cuter. Case in point, regular altoids tin: meh. Mini altoids tin: soooo cuuuuuute! 

Can't argue with that logic, right?

So when one of our dear readers asked us to write a blog on baby gifts, we hopped to it. what could be more fun than trolling the internet for itty bitty onsies and itty bitty socks?  you don't need that car seat adapter, register for these cute things instead!!

Zoë b Organic On The Go Sleepy Hats, Baby Cashmere Blanket in Heart Me by J. Crew, and DIY Mobile Kit from Etsy. 

Don't these baby mocs make you pass out from cuteness? Neon Moccasins by Freshly Picked, Bambutcho Bandana Bib, and Hello Love poster by Society 6.

And finally ...Flat Bonnies!!

We're the Flat Bonnies - cuddle me!

Things so cute you almost don't need a baby to buy them...Almost :)

Hot From Head to Toe: 4 Trends for Summer

Ok, so we're halfway through summer (say it ain't so!) and time to do a fashion check.  Have you been keeping up with your summer trends?  Here is your summer list, from head to shoulders to knees and toes:

Go Shorty: Sure, it takes a lot of guts to go for the chop, but there's a lot of glory in it, too. 

Need a little peer pressure?  Celebs all around are taking the plunge...so give in to your fantasy of putting your hair in a low pony and then chopping it all off!!!  We're sure you had tons of practice on your Barbies, but you might want professional help for this one.

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Weird and Wonderful Sunnies:  The kookier the better.  Now's the time to dress like Elton John and it's ok.   Seriously, if he didn't pave the way for the Embellished Sunglasses trend, we don't know who did!  And for you DIY types - check this out.  

Flatforms = Flats + Platforms:  Dubbed "the most dangerous shoe of summer" (really, people?  Don't you think THIS is a little more dangerous?), flatforms make us want to live on the edge. 

L to R: Topshop.com, Freepeople.com, Netaporter.com

Stay Cool with Culottes:  Are they shorts?  Are they pants?  Are they kind of a weird length?  Yes, Yes, and Yes. The culottes are making a comeback.  Whatever they are, we love them. 

www.elle.com

So there you have it, folks.  You still have half of summer to rock these looks! 

Roadtrippin': The Playlist for Your Summer

http://www.pinterest.com/explore/road-trip-quotes/

We're fresh off of a roadtrip to Savannah, GA, one of the most beautiful places in the US of A.  If you haven't been, GO!  

There's something magical about roadtripping with your best friend, bare feet up on the dashboard, listening to amazing music while heading towards an unknown adventure. To quote Hunter S. Thompson "On some nights I still believe that a car with the gas needle on empty can run about fifty more miles if you have the right music verge loud on the radio..."

Quite possibly the most crucial aspect of your roadtrip is your adventure's soundtrack.  It's either got to have a beat that makes you want to drive faster and forever, or lend an air of nostalgia that makes you moony and wistful. Most importantly, they need to be songs that you and your bestie can belt out like that time you took four tequila shots and then sang karaoke in Koreatown.  C'mon.  Don't pretend you've never done that before.  

Here's what was on our mixed tape (sorry, we're children of the 80's and it's always going to be a mixed tape to us):

Meghan Trainor - All About That Bass.  Love her moxie!

Chromeo - Jealous

MKTO - Classic

Fitz & The Tantrums - Out of my League

Lady Gaga - The Edge of Glory

The Box Tops - The Letter

Iggy Pop - The Passenger

Beatles - Ticket To Ride

Bruce Springsteen - Born to Run

Fleetwood Mac - Go Your Own Way

So press play on this Road Trip Playlist and hit the road, Jack. Oh, and take it from someone who drove from MA to CA in 5 days...bring some BOX wipes...they will come in handy!!

Rock Kelly Kapowski's Style

Show me one person who wanted to be Jessie Spano over Kelly Kapowski and I'll show you a person who doesn't understand the subtle sex appeal of off the shoulder tops. 

Well, the 90's are back and better than ever.  Effortless and ultra - feminine,  the off the shoulder trend, we hope, is here for the long haul.  Here are some of our favorite looks:

L to R:  White Skater Dress, asos.com, $36.20, Carven Satin Crepe Dress, net-a-porter.com, $850, Issa Bandage Top, net-a-porter.com $345.

L to R: Off the Shoulder Bodysuit, asos.com, $26.68, Stone Cold Fox, www.thestonecoldfox.com, $365, Forever Unique Sweetheart Maxi Dress, asos.com, $211.50.

So go on, give em the cold shoulder!

Festival Essentials

Whether it's a day trip or several nights camping/sleeping in your car/sleeping ON your car/not sleeping at all, it's important to pack wisely for any music festival.  Here's what we bring: 

A flower crown: It's completely necessary, and you can DIY!

A cross body bag:  You need a hands free purse so you can dance freely and maniacally (don't worry, no one is judging unless your name is Leo) – and the cross body bag solves this great dilemma (only a small exaggeration). We like this one by Free People. 

Sunnies:  Since so many music festivals are in sunny places, eye protection is as crucial as skin protection.  We love the iconic Clubmaster from Ray Ban - it goes with everything and is very retro-cool. 

Lip Balm: Yes, we beat a dead horse when it comes to sun damage, but it'll pay off in 15 years when your kissers are as smooth and buttery as ever.  Choose a lip balm with SPF.  We are partial to FRESH Sugar Lip Treatment with SPF 15.  Comes in untinted and a whole host of sheer colors. Plus, if you manage to wrangle a kiss from a drummer (or are you more of a lead singer kinda gal?), you'll taste super yummy!

Hair Ties:  Pretty on the wrist as well as in your hair, these thin, glittery hair ties from Etsy are a no brainer....

Healthy Munchies:  Uh, 5 super grains and DARK CHOCOLATE?  Yes, please!  KIND Dark Chocolate Chunk granola bars is the perfect snack for in between sets.  

iPhone Case with Card Holder:  Do you really need that Pinkberry Loyalty Card at Coachella? Leave your wallet in the car or at home, and travel with cash, your ID, and a credit card.  Use this super chic Kate Spade iPhone case to keep it all together.  Just don't lose it, for goodness sake. 

iPhone charger:  You'll have better luck running into a unicorn than an outlet at a music festival so make sure you have a power booster for your phone.  Doesn't hurt that it's as cute as this one from ban.do.  

Dry Shampoo:  Listen, if you want to not shower for 3 days, we're cool with that.  But just in case, please bring some of this Bumble and Bumble dry shampoo.

Hand Sanitizer:  This natural, non alcoholic hand sanitizer from Cleanwell doesn't burn hands, kills germs, and smells like thyme.  That's pretty much all we ask for!

First Aid Kit:  No need to go crazy, just DIY and stuff an Altoid's tin full of Band-Aids, antibiotic ointment, Ibuprofen, and some Vitamin B-12 for an energy boost. 

Sunscreen:  Non-greasy, light, and fragrance free, La Roche Posay's line up of sunscreens is seemingly endless.  We like the how this one comes in a little compact with sponge. 

Towelettes!! You didn't really think we'd write this blog and not mention towelettes, did ya?  BOX products can be used to clean your face, your hands and your other places - especially because you KNOW that porta-potty is not going to have any toilet paper left!  And while you're at it, you might want to hand some to that sweaty guy who keeps bumping you - he may not appreciate it, but YOU definitely will! 

Now go forth, you gorgeous people, and dance the night away. 

The Foods You Need This Summer!

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Ah summer.  Longer days, shorter nights, tanned skin, sun-kissed hair, bikinis and beaches, BBQs and bonfires.  S'mores, burgers, potato salad - ugh - a summer gut?  

No thank you.  Here are 8 foods that stand for summer but also for "svelte", "slim", and "shealthy" (Ok, we cheated.  Couldn't think of an "S" word that meant, well, healthy.)

1) Almonds:  In a new study, replacing one of your usual snacks for 1.5 ounces of almonds has been proven to lead to less ab fat and thinner waists. Not to mention the added benefits of adding fiber, Vitamin E, and good fats.  

2) Blueberries: packed full of antioxidents, a recent study showed that they help ward off muscle fatigue by mopping up the extra free radicals that muscles produce during exercise.  So toss a handful back after your quick dip in the ocean.

3) Watermelon: 92% water, eating watermelon is a great way to stay hydrated.  It is also a great snack to keep you feeling full in between meals without too many calories.  Eating foods that are naturally full of water helps you feel satiated, while interestingly, drinking water alongside a snack does not have the same effect.   

4) Tomatoes:  did you know that lycopene, the carotenoid that makes tomatoes red, may keep you from getting a sunburn?  not a substitute for sunscreen, of course, but participants of a recent study who were exposed to UV light had almost 50% less skin reddening after they ate 2 1/2 tablespoons of tomato paste.  We believe Bloody Mary's count....(but don't quote us on that!).

5) Iced Tea:  Freshly brewed ice tea is packed with antioxidants called flavonoids. Add a sprig of mint (which has one of the highest antioxidant capacity of any food), and some fresh lemons for Vitamin C, and if you must sweeten, replace white sugar with agave nectar.  

Here's to a healthy summer!

STRIPT Wax Bar + BOX

One of our favorite reasons for being in California is STRIPT Wax Bar.  Since our last blog on this waxing institution, they have added three new locations.  Now, in EIGHT locations across the Golden State in just five short years, the STRIPT growth story in a true testament to how amazing this place is. 

Always a sucker for all things pretty, all STRIPT locations are impeccably designed, clean, and perfect.  Offering waxing services, depilar, facials, brow/lash services, and the only safe way to tan (spray tan, of course!), at all their locations, make STRIPT part of your beauty routine.  

Oh, and of course, pick up a box of BOX while you're there!

BOX Naturals & Hello Flo

One of the worst things about being a woman is running out to the drugstore in the middle of the work day to pick up some emergency tampons.  Scratch that, the worst thing is coming BACK to the office with a box of tampons thinly veiled in a semi transparent Duane Reade plastic bag.  

Enter Hello Flo, a subscription service for our monthly visitor, known for their hilarious viral videos (here & here).  

BOX Naturals is part of the awesome team of female owned businesses that produce the goodies that make up Hello Flo's latest subscription box - the Postpartum Kit.  Filled with tools to help tackle the things that happen to you AFTER the baby arrives (and things that NO ONE ever tells you about - probably because it's so bad that it is immediately erased from memory).

Meet the women behind Hello Flo's post partum kit in this short, pithy, inspirational Q&A here (including yours truly, Founder of BOX Naturals).

Subscribe and save with GIFT BOX

Our subscriptions service, GIFT BOX, has officially launched and we are so excited! So many of you, our dearest customers, have asked us for this and it is finally here.

What does this mean for you?

• You never have to worry about re-ordering BOX products ever again
• You will enjoy free shipping if you sign up by August 1, 2014
• You will be able to save up to 20% on our retail prices
• You will be the first to know of upcoming product launches and big news
• You will receive a birthday gift - because we like you that much :)
• You will be able to participate in focus groups and have a voice in choosing our next scent and product

Cancel any time with an email to us - but we're sure you won't want to!  Oh, and it's only available in the US for right now - but this may change as we pursue world domination, one towelette at a time...

For more information, and to sign up, click here.

Simple & Eco

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We recently connected with Aly Sanger, owner and founder of Simple & Eco.  Simple & Eco is an online shop that specializes in all natural and organic eco-friendly products for home, body, and baby care.  We love that BOX Naturals and Aly share the same philosophy, that is, if we don’t feel comfortable putting it on or near our bodies, we won't sell it!!! 

We also love Aly's strong sense of civic duty and participates in organizations that offer discounted or free cloth diapers and cloth pads to families that are unable to afford them.

Want to love her more?  We asked her, "What do you wish for the world?"  And she said, 

Happiness and Good Health, both for Earth and for those living on Earth. If we don’t start making a change soon, we’re not just sacrificing our health, we’re sacrificing the health of the planet!

Kinda hard to argue with that.

You can find 100% biodegradable BOX products on Simple & Eco.  We are proud to be part of her hand picked family.

A rose is a rose is a rose...

Drum roll everyone... We've changed our name! From now on, please call us "Coochie Wipey."

Ok, we're kidding.  We went in the other direction and are now BOX Naturals.  It just made more sense since we are expanding in a direction beyond the "intimate" and because, well, gosh darnit, too many of you said the word "intimate" was up there with "moist."

As always, we are dedicated to bringing you products that are all natural and free of synthetic fragrances.  That will never change.