Chemical free products? Why that's a lie.

Next time you're shopping for eco-friendly products and you see a label that says "chemical free," it might be best to stay away from it. Why? There's one reason:

There is no such thing as "Chemical Free." Water is a chemical.  We are made of chemicals.  If a product claims to be Chemical Free, it can't possibly be true unless the product from Made Up La-La Land.  There are naturally occurring chemicals and synthetic chemicals.  But synthetic chemicals are NOT unilaterally bad for you, nor are naturally occurring chemicals unilaterally good for you (i.e. mercury = naturally occurring = BAD!)  What you need to know is how that individual chemical reacts with the human body and its environment (yes, on top of what bad chemicals do to our body, it can also wreak havoc to our environment when it's washed off and into our water system and drains!).

There's no doubt to the proven benefits of leading a life that's as natural and organic as possible.  But there are two sides to every story and we're here to talk about what it truly means to be safe and natural.

What you can do is use technology. "Think Dirty" but first get your mind out of the gutter!  Think Dirty is an app that allows you to scan your make up and other personal care products for potential carcinogens.   Founded by Lily Tse who developed this app after her mother's battle with breast cancer.  Read about her journey.  

Ok, so if food has the "Dirty Dozen and Clean 15", what does the cosmetic world have?  Chemicals to definitely avoid are: 

Mercury (often masked as thimerosal)
Lead Acetate
Formaldehyde and Toluene
Coal Tar

If there's one takeaway from this article, it should be that nothing is cut and dry.  There are arguments from every angle why a certain chemical is good, bad, or ugly.  We encourage every one to do their research. As a company we are constantly researching and reviewing our formulas to make sure we're doing the best we can to provide a natural, safe option for women that's free of parabens and artificial fragrances.