Whole Foods may be where Prius owners battle to the death for a tiny parking space, but it's also where you can go if you want to to buy safe and ethically sourced cosmetics and body care products. We use, among other things, the Whole Foods Standards as a guideline when it comes to formulating our products.
While the standards are very clear for labeling organic food, the standards for labeling natural or organic cosmetics and body care products are a little more fuzzy. In fact, there aren't many standards at all, especially when compared with those of Europe and Japan. Currently the Food and Drug Administration in America has banned only a small number of chemicals for use in cosmetics – around eleven.
Meanwhile, Whole Foods has a highly researched list of over 400 unacceptable ingredients that can be found here. Like us, they stay away from artificial colors, phthalates, synthetic fragrances, parfums and parabens. Here are a few facts from the Whole Foods blog, to help further paint the picture:
FACT: The U.S. government does not require health studies or pre-market testing for personal care products.
FACT: There are many non-natural components and processes in most U.S. body care products. Even those labeled "natural" may contain harsh preservatives or ingredients with environmental concerns.
FACT: Science never stops. Our customers trust us to stay on top of the latest breakthroughs, so the Premium standards are designed to evolve as new science-based studies and research come to light. We are excited to consider them as a starting point, a work in progress, an opportunity to raise the bar ever higher.
With BOX Naturals, our goal has always been to provide a natural alternative to the wipes and towelettes that are already out there, chock-full of not-so-natural and not-so-nice stuff. We recently stayed at a boutique hotel that provided individually wrapped makeup removal wipes. At first glance the ingredient list looked promising, because it was so short. We were shocked when the few ingredients included mineral oil and four or five parabens! There's just no need for that. We believe we can do better, and that's our goal, every day. No, we are not available at Whole Foods yet, but we hope to be part of what they offer in the future. And when that day comes, we will definitely let you know!