women of color

Godes Beauty Box for Women of Color

We're thrilled to be included in the Godes Beauty Box this month! Godes Beauty was created to help women of color to discover the best of beauty. They search the world to find the best products from leading companies as well as collaborate with new niche brands to create the ultimate beauty discovery experience. If you're a Woman of Color looking for a little help discovering new beauty brands and products, get to know a little more about Godes! We spoke with the founder of Godes Beauty, Catina, to learn a little more about the woman behind the brand. 

Where did the name "Godes Beauty" come from?

When I was thinking about a name for my company, I wanted it to be something that really embodied the true essence of a woman in a few but impactful words. After a weekend of brainstorming, daydreaming and research, the definition of “Goddess” really described was I wanted my company to be and say. I played around with the spelling a few times and added beauty to the name and in September 2015 Godes Beauty was born.

What inspired you to start a subscription box?

Since 2010, I have been a subscriber of a major beauty subscription company however, as time went on, I noticed more and more that the products I was receiving weren’t for me or my beauty needs. Most of the time, I would throw the products away which was really disappointing because I loved getting a box in the mail every month. So in 2014,a light bulb went off, I would create my own beauty box and curate it with products that I would want to try and that would cater to my beauty needs. I did  a lot of research and soul searching and in 2015, I finally had the guts to just do it and introduced Godes Beauty to the world.

What do you look for when choosing items to include in each box?

The deciding factor for choosing items for the box is “will the customer use it?”  I try to choose items that really solve a beauty issue or that are new, and exciting.

Do you have a New Year's resolution for 2016?

My New Year’s resolution is to make more moves and less announcements.  Last year was all about starting Godes Beauty and telling everyone my plans, etc. This year is about execution and just doing.